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Marketing Insights and Strategies in One Place


Strategic Use of AI in Marketing: The Key Question to Ask Before Automating.
AI has become the go-to solution for growth, but tools alone don’t build clarity. Without a clear strategy, businesses aren’t scaling smarter, but they’re scaling chaos

Hari Vighnu
Dec 19, 20253 min read


Mastering Answer Engine Optimization: A Confident Path for Brands to Thrive in the AI Era
In today’s fast-paced digital world, artificial intelligence (AI) is changing how brands interact with customers. As AI technologies become a part of everyday life, brands need to adapt to stay relevant. This shift has given rise to Answer Engine Optimization (AEO), a fresh approach that prioritizes direct answers to user inquiries in AI-driven environments. Unlike traditional search engine optimization, AEO focuses on meaningful engagement that ensures brands appear as trust

Hari Vighnu
Jul 16, 20253 min read
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