Marketing Insights and Strategies in One Place

Strategic Use of AI in Marketing: The Key Question to Ask Before Automating.

AI has become the go-to solution for growth, but tools alone don’t build clarity. Without a clear strategy, businesses aren’t scaling smarter, but they’re scaling chaos

Hari Vighnu

Dec 19, 20253 min read

Why Your Pitch Deck Fails: The Story Before Stats Framework That Closes Deals.

Most pitch decks fail because they lead with data instead of drama. After analyzing 200+ successful funding presentations, one pattern emerges: investors remember stories, not statistics. This comprehensive guide reveals the story-first framework that helped founders raise $50M+ in funding. Learn why leading with human narrative beats market size every time, plus actionable strategies to transform your pitch deck from forgettable to fundable.

Amy Beaurevin

Jul 28, 20255 min read

The Power of Marketing Sales Data to Win Over Customers

In today's competitive market, captivating customers requires more than just a catchy slogan or a pretty advertisement. It hinges on...

Anne-Rosie Stevenson

Jul 17, 20254 min read

Mastering Answer Engine Optimization: A Confident Path for Brands to Thrive in the AI Era

In today’s fast-paced digital world, artificial intelligence (AI) is changing how brands interact with customers. As AI technologies become a part of everyday life, brands need to adapt to stay relevant. This shift has given rise to Answer Engine Optimization (AEO), a fresh approach that prioritizes direct answers to user inquiries in AI-driven environments. Unlike traditional search engine optimization, AEO focuses on meaningful engagement that ensures brands appear as trust

Hari Vighnu

Jul 16, 20253 min read