3 Real Social Media Marketing Tips You Haven’t Heard Before (That Actually Keep You Sane)
- Letícia Damásio
- Aug 16
- 3 min read
No! This is not another article about 'social media marketing tips' or 'how to boost your social media’
It’s no secret that coming up with a business social media account that REALLY converts requires a well-planned strategy, right? Before you scroll away, don’t worry! I promise this is not another article about social media marketing tips on ‘how to boost your social media’ by .
Let’s start from the beginning…it sounds easy to sit down and plan the next steps for your content, but not many people talk about the dark side of managing it.
Don’t get me wrong, social media can help your business grow, but rarely we hear about the challenges of managing social media. As someone who works in the sector, consumes content every single day and has over 3 hours of screen time just in social media apps, I can tell how it can be overwhelming sometimes to deal with the the fast-pace of the digital world and immense universe of trends (you know... the ones everyone swears will “boost the algorithm”, but that’s a topic for another time).
Today, I am not here to teach you how to create a social media calendar. I am here to share 3 BIG tips that help me to stay grounded in the social media world, and that might help you get started (or just get through) your social media journey.
It’s OK if your content doesn’t perform the way you though it would!
Are you feeling frustrated because you got no likes or engagement? I’ve been there!
The first thing we usually think is: “My content wasn’t good enough.” But that’s not always true.
And here are a few things that could’ve happened:
- Sometimes certain types of content don’t perform because users didn’t see the value on the message.
- Your content didn’t grab attention on the first few seconds.
Let’s not forget that timing and content format also play big roles. if you are just filling up your feed with content that is not relevant now or decide to post when none is online, you could face the risk of flopping.
What matters most is this: don’t judge your content, analyze it. You have a chance to improve it next time!
I know it’s trending…but is it relevant to your account?
It can be tempting to jump into new trends just because they look “cool” and everyone is doing them. But as the saying goes, “You are not everyone.”
I know it sounds hard to believe, but if a trend works for someone else doesn’t mean they will work for you.
I am not saying that you should avoid all trends but just make sure you understand which ones can bring value to your business, and which ones don’t make a difference.
Trust me, your audience knows what’s genuine and what’s a copycat post.
Make sure you take breaks from social media.
I know it can sound hard or even impossible for someone that works with social media, but breaks are necessary!
It seems that you got no time, right? But I promise, you will post your content on time…you will finish that reels that you are missing…and you will get to your analytics goal.
Just make sure you’re not running on empty. You can’t create good content if you’re burned out. Also, your brain (and your creativity) will thank you.
Always remember to be kind to yourself!
Social media can be tricky sometimes, but the platforms are always changing, and everyone is still figuring it out. So, if something didn’t work for you today, no big deal. You still can try again tomorrow.
If managing your social media feels overwhelming, that’s where Orgixa comes in. Create strategies that convert, content that resonates, and campaigns that help you stand out, without burning you out.
Let’s grow your brand together! See you soon on another page of my marketing diary.
